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The Real ROI of Home Staging in a Buyer's Market (Phoenix Edition)
For a few years, Phoenix sellers didn't have to think much about presentation. List it, price it right, and multiple offers showed up by the weekend. That market is not the market we're in right now. As of mid-2026, Phoenix has settled into something closer to balanced-to-buyer's territory: median sale prices sitting in the $458,000–$460,000 range, homes taking somewhere in the mid-50s for days on market, and roughly a quarter to a third of active listings carrying a price re

Britni Gallello


Staging: What Your Real Estate Agent Might Not Tell You (And Why That's Not Their Fault)
Here's an awkward truth about selling a home: the person whose job it is to sell your house for top dollar is often the same person who has to keep a good relationship with you afterward. That's not a knock on real estate agents. Most of them are working hard for their clients. But think about it from their seat for a second. You've just hired them. You're excited, maybe a little emotional, definitely attached to the home you've lived in for years. Now imagine they have to lo

Britni Gallello


Why Buyers Can't See Themselves in an Empty House, a Case for Home Staging
People don't buy homes with a spreadsheet (okay maybe investors, but that's a topic for another day). They buy them with a feeling. You can have the right square footage, the right school district, the right price per square foot on paper and still lose a buyer in the first ninety seconds because the house didn't feel right when they walked in. This is the part of real estate that's hardest to put a number on, and it's exactly where vacant homes tend to struggle most. The Vis

Britni Gallello
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